Now Arriving:
The New ShopBlue

Show your pride with unique branded merchandise

Welcome aboard ShopBlue.

Our JetBlue-branded apparel, accessories, gear and gifts are destined to become faves for crewmembers and fans alike. Up your off-duty game or become a runway (or tarmac) sensation with bespoke B6 clothing and accessories. Prepare for takeoff with tees and toys for junior jetsetters—or wag-worthy swag for pets that jet, including JetBlue’s popular FAA-approved carrier. Drink the blue juice with signature drinkware, tech and sports gear, event and promotional items, and tons of cool stuff—all designed with you in mind.

Contact Us

This online store allows you to order from a unique collection of merchandise chosen exclusively for JetBlue. If you would like to order additional merchandise not shown on the site please click here to email Scott Youmans or Julie Vickers, or call 207-755-2200


We are experiencing unprecedented challenges with inventory and production due to restrictions caused by COVID-19 resulting in extended production timelines of 10-15 business days.

Please contact Julie Vickers at if your order is needed for a specific event date.

We apologize for any inconvenience as we do appreciate your business!